Advertising and Health

The struggle of American society against obesity and its health consequences (diabetes, increased cardiovascular disease and a long and known so on) and on the economy (with a medical expense of $ 150,000 million in diseases linked to overweight) has its foundations in changing children's habits. With one third of American children are overweight or obese, Barack Obama is the change in their eating habits from an improved school meals on their political agenda, supplemented by educational programs that promote physical activity as Let's Move , led by the First Lady .

The intention of incorporating fresh fruits and vegetables in school cafeterias Americans is a measure against the menus to the date, day in, day out, seem drawn from the menus of a (bad) fast food chain of the 80s . The consequence of this diet high in meat, sugar and fat also extends today on the health of more and more children, since the percentage of students who eat in school has risen in recent years. The long hours of his parents and the economic crisis are noted as aggravating the situation.

Three examples of school menus listed on the blog Fed up with school lunch

Despite well-intentioned actions of the Obama administration, it appears that these changes are slow to be imposed nationally, and educators begin to despair. This is the case of the teacher who hides under the nickname Mrs Q, who has been dedicated to photograph and publish in a blog simple menus that serve their students. Under the name of Fed up with school lunch ("Tired of school meals"), the aim is to show how unbalanced the menus and the main reasons for high rates of childhood obesity. Because, apparently, these schools can teach many things to the kids, but not healthy habits.

Fed up with school lunch is just one example of the renewed concern of citizens for food and health, which has been found on the Internet (through simple and affordable tools) not only a speaker, but a source of alliances and networks of users. This blog has become a powerful forum for discussion on this issue and, despite starting as a single experiment, has come to accommodate the complaints of "other menus" unhealthy equally across the country.